So when we are talking about “innovation” we should also be talking about Mr. Burnett. Bill Burnett has spent 25 years building and leading innovation teams both globally and locally. Recently, Bill started the research phase of a new book focusing on “innovation”. As part of that research, a survey has been constructed and aims at measuring (in a general sense) how innovative a particular company is and what that company’s culture is like. In a roundabout way, the survey also approaches the question whether “employees need to have their souls crushed to be more dedicated to the betterment of the company, or [whether] people contribute more ideas if they are treated well?”
This short survey can be found here.
Bill’s Superinnovator Blog can be found here.
Bill's website can be found here.
I encourage you to take this survey. It should get you thinking about your company and its orientation toward innovative talent (as well as provide valuable research data for a new book). I am sure that Bill would be more than willing to talk to you about the survey results upon request. Bill’s blog and website are also veritable treasure chests of information in and around the topic of Innovation.
Enjoy.
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