Our colleagues over at HR-Meter are constantly asked questions like "but what are we supposed to do with the results?" and "where do we go from here?". These questions, of course, refer to performance evaluations, 360 degree feedback's and the like. These forms of feedback give employees a tremendous amount of information about how they have "performed" in the past, but organizations often find it difficult to translate that information into concrete road maps for future performance. It's certainly a tricky task and, unfortunately, it's often one that cannot be undertaken so "late in the game". What does that mean?
By "late in the game", I mean something like "after the results are in" or "once the reviews are complete". If you've made it to the "late in the game" stage and then you're asking "where do we go from here?", it's to late.
The road map for future performance must be defined before the reviews even get started. We encourage organizations to create performance evaluation processes with future performance in mind. Measure things that can be developed, improved or avoided. It sounds simple, but it requires thought and foresight. For example, when your employee has his or her review, the take aways should always be a list of strengths and a list of areas for development. Future reviews need to focus on measuring the level of improvement in those areas for development as well as checks to ensure that strengths have not be sacrificed in the process.
The real bottom line is: a performance review is not just something we do once a year because that's how it is. Unfortunately, many people I talk to describe performance reviews as just that.
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