We recently wanted to do a little "field research". We asked some serious HR executives and consultants the following question:
"Have you experienced a case where you found that a 360 Degree Feedback and a follow up coaching simply didn't provide the longer-term performance tracking that you were looking for?"
The question was ambiguous and broad enough that we weren't surprised at all to receive a wide variety of responses. Nevertheless, there is a common theme!
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So, let's have a look at what some folks had to say.
"In my opinion these feedback systems work when they are not only used as appraisal systems, but as developmental systems as well. Effective 360 feedback systems seem to work better when a manager is engaged in implementing these systems and when the employee is given timely feedback that they can use in goal setting and improving their performance. These systems should be used to reinforce organizational values set forth by the company."
- Anonymous HR
"While 360 Degree Feedback is widely accepted as a critical tool for key HR interventions, many a times it falls short of delivering on the objectives it was destined to achieve. One of the key reasons for this is the credibility of the feedback as perceived by the feedback receiver. Many a times feedback providers are either chosen by the feedback receiver or become known to the feedback receiver through informal communication channels that exist in every organization. Once the curtain over the feedback providers is raised, a smart feedback receiver knows what tone of feedback to expect. In such cases, not only does the feedback receiver become a little indifferent to feedback, but also contributes to the lack of impact of the intervention on his/ her performance tracking/ other program objectives."
- Lakshmi DVS, PHR, SPHR
"I have had experiences where 360s or other similar processes raised the client's awareness, which is itself of real value. I can think of several instances where the clients were just not ready to take the next steps (declare that they wanted to make a specific change and develop practices to develop new habits), and I found myself taking on more responsibility for their change than they did. Good lessons learned for me as coach (particularly when I was in an internal consulting HR role). In hindsight, I recognize many alternate paths I might have taken to better serve my coachee."
- Anonymous HR
"In my experience this can happen if the Manager is not clear in his/her expectations of the employee. You can have great 360 feedback and coaching with mixed signals from the manager. When this happens this sets the employee up for failure. The saying that you "join a company and leave a manager" is very true. In this economic environment I am seeing even less leadership at the management level which unfortunately makes it very difficult for the employees working with that manager to succeed."
- Alanea Kowalski
"Even most of the managers find the 360 Degree Feedback a task and not a development process. But who told us that any manager can act as a coach? Who can say if the manager has the right skills to coach, train, lead and support? This is the question I guess we, HR, should ask ourselves and should never take it as granted. Actually I'm more and more convinced about individual employee initiative for development rather than a company's one, or support coming from his manager!"
- Anonymous HR
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OK, so the big question to ask is, what's the common theme here? Is there one? I think that there is, but I won't spill the beans because I want to hear from you!
Hint: It has something to do with "after" or "the next step".