New Year's Resolutions for your Brand

Here are 10 things to try in 2011

1. BE COURAGEOUS, OFTEN

Take bold steps to stand out from the crowd. Reflect on 2010 and look at what you did well, and what you could have been different. Take courageous steps to help your brand stand out in 2011.

2. REVISIT AND REFINE YOUR PURPOSE

Take the time to look back at your mission and vision and ask if you were living it in 2010. Look for places to bring it to life with your team and explore whether you need to refine it. Remember: the words aren't set in stone. If they're not resonating, rewrite and revise!

3. SHUT UP AND LISTEN

There's a lot to learn if you just take the time to listen. Make sure you ask your team for feedback, ideas and suggestions. Listen to your consumers and pay attention to research. Listen to what they have to say and act on what you've heard. Honest, unfiltered feedback is fuel for change.

4. FIND AN ENEMY
An enemy gives you and your team something to push against–something to challenge. An enemy inspires passion! This year, define a clear enemy and rally your team. It could be a competitor, a trend or an element of your internal culture. No matter what it is, create a plan to beat it, share the mission with your team and go forth!

5. STRETCH AND SET SOME BIG GOALS
Set at least one wild and audacious goal for 2011–something you've never tried before. Outline the goal, share it with your team and challenge them to play their part in achieving it. Just don't forget to celebrate the small victories and successes on the journey.

6. BUILD A PASSIONATE AND ENGAGED TEAM
Your most valuable resource is your people. This year, weed out those don't contribute and aren't engaged. Replace them with active, passionate and energized people who will make a true difference to the rest of your team and your brand.

7. INJECT FUN INTO THE EVERYDAY
One of the best motivators for your team is a great work environment. This year, start doing small things that make your employees happy. A monthly massage for a those who have put in extra hours or a weekly pot-luck for the team. Small gestures or events can make a big difference. And the benefits won't just stop with your team - they will show through everything that your brand does. Happy people equals happy brand.

8. PLAN FOR LEARNING
This year, make a commitment and ensure you company is continually learning and is inspired by the word at large. Create a program that allows your team to take classes. Host a "learning lunch" monthly with guest speakers. Injecting new thinking into your organization will energize your team and, ultimately, benefit your brand.

9. MAKE FRIENDS WITH OTHER BRANDS
Partner brands can be your best ally–whether they're in your space or not. This year, chart a "circle of love," identifying brands with similar values that you'd like to partner with in 2011. Set one member of your team with a potential relationship and have them explore how to collaborate. You'll be surprised by the results, even just the initial conversations you'll have about your own brand.

10. SAY THANK YOU AND SHOW THAT YOU REALLY MEAN IT
And, lastly, do what your mother told you! Thanking people goes a long way to creating valued and appreciated fans–internally and externally. This year, find new ways to show you appreciate your team, your customers and your partners, in ways that truly make a difference in their lives. You'll be surprised and delighted by the results.



About our Guest Author:
Shawn Parr is the CEO of Bulldog Drummond, a design and innovation consultancy headquartered in San Diego whose clients include Starbucks, Pepsi, Jack in the Box, Adidas, MTV, Nestle, Pinkberry, Virgin, Disney, Nike and American Eagle Outfitters.

The Cure for the Ailing Workplace

Research shows the benefit of compassionate communication within the workplace

WASHINGTON, DC — Compassionate communication within an office can help prevent workplace burnout, and promote healthier work environments. Sarah Tracy, Ph.D., Director of the Project for Wellness-Work Life at Arizona State University, has some tips for how managers can use compassionate communication to enhance the workplace.

To create a better working environment, managers should encourage positive, compassionate communication between employees. There are three components involved when communicating compassion: recognizing, relating and responding.

Recognizing refers to the process of noticing and understanding details about another person, in order to act appropriately towards them. This includes observing nonverbal cues, listening to what the others have to say, and opening oneself up to feedback. Managers need to ensure that employees are regularly interacting with each other, and are aware of nonverbal clues about possible suffering.

Relating occurs when people identify, feel for, and connect with another person. Relating is fostered when employees are encouraged and rewarded to find connections with each other. This can also decrease the “us versus them” attitude they may have with peers and clients.

Responding is when employees engage in communication or behaviors that focus on another person’s suffering or distress. This can be as simple as acknowledging the presence of someone waiting in line, or as direct as providing praise as a show of support. The act of responding has the potential to greatly improve unsavory workplace situations.

“Workplace stress, bullying, and burnout are important issues that occur in many different forms throughout the workplace. They can lead to dissatisfaction and high rates of turnover among employees,” says Tracy. “Positive communication including energy, vitality, affection, and compassion can help improve employee relations at work.”

Positive interactions have been shown to help decrease stress. Teaching compassion-related skills like recognizing, relating and responding, can help create healthy and successful work environments.



About the author:
Sarah J. Tracy is an Associate Professor and Director of the Project for Wellness and Work-Life in the High Downs School of Communication at Arizona State University in Tempe, Ariz. Tracy was invited to write an essay for Communication Currents, a publication of the National Communication Association.

To read Tracy’s essay, click here.

About the National Communication Association

The National Communication Association advances communication as the discipline that studies all forms, modes, media and consequences of communication through humanistic, social scientific and aesthetic inquiry.

The NCA serves the scholars, teachers, and practitioners who are its members by enabling and supporting their professional interests in research and teaching. Dedicated to fostering and promoting free and ethical communication, the NCA promotes the widespread appreciation of the importance of communication in public and private life, the application of competent communication to improve the quality of human life and relationships, and the use of knowledge about communication to solve human problems.

NCA is the largest national organization to promote communication scholarship and education. A non-profit organization, NCA has over 8,000 educators, practitioners, and students who work and reside in every state and more than 20 countries.